Etnia Barcelona sees eyewear as a form of expression shaped by colour, design and visual culture. The brand's flagship in El Born occupies a seven-storey, 800 m² building where trying on frames is only part of the experience. Two floors are devoted to optical and sunglasses collections, while the rest of the space explores the brand's wider creative world. More than simply choosing a pair of glasses, a visit offers an insight into how a brand born in Barcelona has built its own identity around the way we see. Here, seeing well matters. But how you see matters too.